Passion, purpose, and prose...
Let me help you speak to the world
I'm a copy-focused marketing creative
based in the central New York area.
My name is Ellie Deyneka and I produce and edit strategic marketing content for tech companies and business professionals. I help craft the right message for the right audience at the right time — whether that's building brands or helping users navigate a website or app — I have the experience to help you speak to the world.
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Currently, I'm a creative lead at Electronic Arts, focused on managing a team of copywriters handling all marketing copy on every video game title we produce.
When I'm not writing I'm helping design and build marketing copy tools to help create efficiencies and meet EA's ever-expanding needs. Our award-winning systems not only allow for in-depth analytics but are also building a foundation for grander innovations involving AI and machine learning.
What I do
Copywriting
Editing and Proofreading
Content Strategy
Data and Innovation
I have over 20 years of experience working with merchandising and marketing teams to craft successful campaigns, internal and external ad placements, emails, and website content. I've helped companies mold their ideas and values into a solid brand voice and build actionable, multi-team style and brand guides.
There's nothing I enjoy more than a tightly worded bit of text or a charming turn of phrase -- and nothing makes me happier than helping coworkers produce them. From heavy proofing to light-touch edits, I'm happy to help companies, teams and individuals produce exactly the messages they need.
Marketing should be built into your product on a foundational level. I'll help you produce a website and content that converts -- from landing pages to user journeys, blogs to CTA buttons.
Creating the perfect messaging for a brand is only the first step, without trackable KPIs you can't know whether your words are reaching the right person at the right time. I've helped create internal processes and systems that not only track the amount of copy being produced but help identify problems before they impact workflows.
Featured work
From blogs to UX, I've written it all. My current focus is on omni-channel messaging, a combination of email, website, and in-game short-form text.
EA.com Blog Post
Xbox Wire Article
Origin.com - Need for Speed
Origin.com - Battlefield 1
Origin.com - Battlefield 1
Experience
NexTag - Marketing and Content Production
2008-2016
Bonus.com - Creative Services
2001-2008
Testimonials
Erik Oliver
COO at Richardson Oliver Insights / Partner at ROL Group
Scott Baumann
20-Year Creative Professional. Storyteller and Creator of Worlds
Ronnie Werner
Illustrator, Designer and Comic Book Artist
"I have had the pleasure of knowing and working with Ellie on a number of projects over the years. Several of the projects have involved heavy copy editing of significant articles for trade/scholarly journals. Her input was accurate, clear and more usefully insightful on ways to amplify key points and improve the flow and logical organization of the articles. Throughout the process Ellie was easy to work with, prompt, professional, and thorough."
"Working with Ellie was great. She's easygoing and professional -- always willing to help and gets work turned around quickly. She's very knowledgeable about the industry and monitors our audience to stay current on what they're talking about. Her copy reflects her insights as well as the brand voice."
“Ellie was a fantastic editor and a joy to work for. I would work for Ellie again in a heartbeat."
Let's work together
Like what you've seen and read on this site? I'd love to hear from you.